Managing Change as a Product Manager with Productboard Consultant, Scott Baldwin

Cyrus Shirazian October 28, 2020 402 3

In this episode with Scott Baldwin, you’ll learn:

How does change mgmt relate to product mgmt
What makes change mgmt difficult to implement
Scott’s 5Ps approach to change management

TWEET SOME QUOTES FROM THIS EPISODE

The only way to understand how people/company will respond to change is to make a change. – Scott Baldwin @benry. Get the full episode… https://bit.ly/pmhub20 via @ceslamian Share on X The only way to know if the change your making is the right change is to try it. – Scott Baldwin @benry. Get the full episode… https://bit.ly/pmhub20 via @ceslamian Share on X Everyone should be involved in change management. Change is all about co-creation between those who are impacted by it.– Scott Baldwin @benry. Get the full episode… https://bit.ly/pmhub20 via @ceslamian Share on X You don’t have to sell change management, instead get buy-in early and figure best way to do it. – Scott Baldwin @benry. Get the full episode… https://bit.ly/pmhub20 via @ceslamian Share on X

KEY DISCUSSION POINTS

[01:15] Scott’s journey into Product

[03:30] Tell us about productboard and your role there

[05:25] Define change management and why is it important

[06:10] How does change mgmt relate to product mgmt?

[07:55] Who should be involved on the change mgmt team?

[11:40] What makes change mgmt difficult to implement?

[14:10] What are some frameworks to help with change mgmt? What’s working and what’s not working about them?

[16:05] Tell us about the 5P approach: why did you come up with this approach?

[18:03] Purpose

[24:24] People

[28:15] Priority

[32:49] Process

[36:10] Proof

ABOUT SCOTT BALDWIN

Scott is a product management leader and a long-time member of the Vancouver product community with a deep interest in helping others find their opportunity in product management. He’s currently at productboard leading their product excellence practice and previously led teams at Thinkific, Finning Digital, Central 1 Credit Union, Inovera Solutions, and Blue Zone Entertainment.