Building for the Next One Billion Users with Google Product Manager, Joris van Mens

In this episode with Joris Van Mens, you will learn:

1. Who are the next billion users and what are their attributes?
2. How Joris approach building tech Products for the next billion users
3. How does Joris and his team approach interviewing users and how covid has impacted their work

KEY DISCUSSION POINTS

[1:30] Tell us about your journey into PM

[05:15] Give us some context into these users, who are they? What are some of their attributes, needs, values, motivations?

[07:11] How do you segment these users? What are the factors? India >> Very familiar cuz of leadership

[10:08] What kind of Products have you built for the next one bullion so far? 

[15:06] What’s your approach for building Products for the next 1 billion? 

[17:17] Taking the reverse innovation approach in building tech products

[20:01] How has interviewing users for your Product initiatives changed now because of covid?

[24:20] How to synthesize user research data to identify trends and insights?

ABOUT JORIS VAN MENS

Joris leads the Next Billion Users product organization at Google, which builds new products for emerging markets. He manages a team of 8 Product Managers.

LINKS

Twitter

Medium

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