How to Set Meaningful Objectives for Product Teams with Hotjar VP of Product, Megan Murphy

In this episode with Megan Murphy, you will learn:

• Challenges around applying OKRs to set objectives
• Megan’s approach on setting objectives to rally the Product team
• How to align stakeholders around objectives

KEY DISCUSSION POINTS

[1:21] Megan’s journey into Product

[06:48] OKRs: what are your thoughts on them and what got you motivated to approach setting objectives differently? / What are meaningful objectives and why do they matter?

[11:44] How to balance between delivery and discovery objectives?

[14:49] How to connect discovery with delivery objectives?

[18:51] How to align stakeholders around long-term results instead of short-term results?

[29:11] Are there any resources you’d recommend our listeners check out to further expand their knowledge on this topic?

ABOUT MEGAN MURPHY

Megan is a product leader who has led product teams in San Francisco, Brazil, China, Spain, and in fully distributed environments. Her product background includes big tech players like Microsoft and Skyscanner, as well as both young and late-stage startups. Megan’s work spans many different product maturities, from building fresh MVPs at seed stage to experimenting at scale on 80million MAU products, and most steps in between.

In addition to her work in product management and leadership, Megan is both an Intrapreneur and an Entrepreneur. As an Intrapreneur, she launched an internal incubator at Skyscanner, and as an Entrepreneur, she owns a direct-to-consumer women’s apparel company.

In her role as VP of Product at Hotjar, she leads the company’s product management, design, data, and research teams. Hotjar makes behavior analytics software for product teams and their stakeholders.

LINKS/RESOURCES

• Megan on LinkedIn
• Trend Forecaster’s Handbook

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Tagged as: Team Leadership,  Stakeholder Management,  Strategic Impact,  Business Outcome Ownership.