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All About Product Strategy with Silicon Valley Product Group’s Marty Cagan

Cyrus Shirazian August 12, 2020 1620 1 4

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So you have an empowered Product team where you give them problems and not features to build; that’s great. But how do you know which problems to solve? This talk with Marty Cagan is all about Product Strategy

In this episode you will learn:

  • Why teams don’t even have a Product Strategy
  • What are the components of a Product Strategy
  • How to balance between short term and long terms goals  
TWEET SOME QUOTES FROM THIS EPISODE
For a lot of companies Product Strategy is about pleasing all the stakeholders, but of course that’s not a strategy– Marty Cagan from @cagan. Get the full episode…… Click To Tweet The main reason most companies don’t have a Product Strategy is because they are serving the business and not their customers - Marty Cagan from @cagan. Get the full episode…… Click To Tweet Lack of Product Strategy if often a symptom; the real cause is that most companies still have the old IT project mindset and haven’t transformed yet - Marty Cagan from @cagan. Get the full episode…… Click To Tweet Products need to be valuable, usable, feasible, viable; if any of these 4 are missing, you have a failed product - Marty Cagan from @cagan. Get the full episode…… Click To Tweet
KEY DISCUSSION POINTS

[02:20] Why teams don’t even have a Product Strategy

[05:46] What makes having a Product Strategy so hard

[11:35] How to go about picking the right initiatives to focus on

[12:55] How would the approach to picking just a few initiatives change for a tech giant like Google vs a startup

[13:58] How often and at what point do you update your Product Strategy

[16:35] How do you go about changing your way of doing business to the ways that best companies work

[21:02] How to balance between short term and long terms goals 

[22:20]Does the process of crafting Product Strategy need to be collaborative?

[23:00] How does business strategy align with Product strategy?

[24:36] How do you go about becoming a servant leader?

[27:01] Mart’s upcoming book on Product Leadership

ABOUT MARTY CAGAN

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

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    All About Product Strategy with Silicon Valley Product Group’s Marty Cagan
    Cyrus Shirazian

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