Maybe We Should Be Problem Managers with Author, Speaker, and Product Strategist, Steve Johnson

Cyrus Shirazian November 12, 2020 581

In this episode with Steve Johnson, you’ll learn:

Why is it important to have a clear understanding of Product Management?
What are the main Product activities?
What are the steps that a Product person (PM or Product Leader) should take to change the way Product is done in their org?

KEY DISCUSSION POINTS

[1:55] Why is Product Management misunderstood at most orgs? And Why is it important to have a clear understanding of Product Management?

[6:49] How do you define Product Management?

[7:08] What are the main Product activities? Elaborate on each.

[22:20] Tell us about the tool that you have for clarifying the Product role. What is it all about? Why did you create it?

[28:12] Can you share some results from companies that you’ve consulted to use this tool?

[31:54] What are the steps that a Product person (PM or Product Leader) should take to change the way Product is done in their org?

[34:45] Where can our listeners hear more about you?

ABOUT STEVE JOHNSON

Steve Johnson is an author, speaker, and strategist within the technology product community. At Under10 Consulting, he helps product teams implement the latest methods for today’s business environments.

A founding instructor at Pragmatic Marketing and now a process coach with Under10, Steve has been a long-time advocate for product management, serving as an advisor to a number of technical product organizations and industry associations.

LINKS